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Creating New Websites

Case Study: Can building a new website pay for itself?

Come take a closer look with Generate360! We recently completed a full ecommerce web redesign for one of Minnesota’s favorite gifting hotspots, GoodThings.

Our goal at the onset of the project was not just to make the site look beautiful but to make it function beautifully with a new website design. Working closely with the client we were careful to think through every aspect of the ecommerce process from how shoppers were finding the site, to product categorization and searchability, to the checkout process and customer reorders. When it comes to ecommerce, there are many factors that add up to success.

As we got to work on the site we saw immediate potential for improvement of the UX (user experience) and UI (user interface) as well as SEO optimization. We noticed that customers were dropping off pages, oftentimes without making a purchase. Many customers added items to their shopping cart but never made it as far as checkout. These are common problems for online retailers, but ones that can be easily addressed with the right tools. We worked with the client to restructure the site and reframe content to ensure that when shoppers came to the site they were able to easily find what they were looking for. We made adjustments, big and small, to improve the site navigation and optimize content to rank highly in internet searches. We worked hand-in-hand with the client to identify the changes that would drive sales growth and bottom line profitability.

And what were the results? Within just three weeks of the website launch sales were up and in a BIG way! In fact, the GoodThings ecommerce site experienced:

105% Increase in traffic

61% Increase in revenue

46% Increase in overall conversions

53% Improvement in conversion on abandoned carts

All that AND with the increased revenue stream almost paying for the cost of the website redesign.

Now that's a lot of “good things” packed into three weeks!

We are excited and you should be too! Why should you be excited? Well, not only did we just introduce you to our go-to gifting boutique GoodThings (you’re welcome!) but this kind of success (and more!) is possible for your business too! We can help find the right ecommerce platform for your business, whether it is BigCommerce, Shopify, Square, Woocommerce, Magento, or another online platform.

Our team of experts can analyze business data and create strategies for driving sales growth. We are here to help you drive sales by improving brand awareness and prospecting with retargeting and drip campaigns, digital advertising, and geo-fencing campaigns. A web redesign and relaunch can sound daunting but it can have an enormous and lasting impact on your growth and profitability.

Ready to see what your business can do? Give us a call today!